To successfully run a business in this world, you need to create a brand that people remember, trust, and want to be a part of. Think of some of your favourite brands- do you notice they all have something in common? There’s a solidity to their brand styling, and it makes it work.
You can create the same for your business, and it doesn’t mean bringing in a whole team to create a new look! Here are my five tips for tweaking that brand and turning it into something that makes people want more.
Do away with all the fuss.
Some of the biggest brands in the world have the simplest, cleanest branding out there. And clearly, it works! While it can be fun to have glitz and glamour, and lots of colours here there and everywhere, if your branding is taking away the focus from what you do, you’re not getting your message across. Strip away the excess- opt for clean, strong, and relevant imagery and branding (logo, website, packaging etc), and let your product/service take centre stage.
Consider the long-term goal.
Depending on what sort of business you are running, it can be possible to get caught up in the current trend, and forget about what is to come. When it comes to branding a business, this could mean making or breaking, if you forget to consider where the business might grow to, where trends might go, and what you ultimately want to achieve within your business. If you’re in an industry that is constantly changing (hospitality, fashion, retail etc), don’t let your branding limit where you can grow to, or force you to update it every couple of years (time and money waster!).
Make it consistent.
There are new businesses popping up every day. To be remembered, keep your branding consistent across anything and everything it touches- websites, social media platforms, business stationery, packaging. The more people see your brand across multiple mediums, the more your name will stick with them, and not only will the see how strong your brand is, they’ll remember you, and they’ll come back. And it doesn’t have to be expensive- it’s not to say you need to slap your logo on every single thing your brand touches, but if you have a particular colour theme, for example, always use those colours, so that the connection is always there.
Consider who is supposed to see it, and why.
This ties in with the long-term goal- even if your business is aimed at a small niche, consider who else will need to know your brand (for marketing, promotion, financial purposes), and whether or not your branding is appealing to both your target market, and anyone else who may be connected in some way. It would be a major blow if a potential investor was put off because they couldn’t understand exactly what your business is supposed to be about.
There are two elements to this one- intellectual property, and personality. 1) Not all businesses will need to protect their IP, but especially if you’re creating a brand that is going to be tied to a product, you may want to look at owning the rights to what you have created. Talk to a legal professional about what you do/don’t need to look at. 2) Be your brand. Even if your business is not about you as a person, it is important to the validity of your branding that you connect with it, and that it has personality to it. Without even realising, your customers will feel a connection to you and your business when it comes through in your branding.
Want to chat more about brand styling? Get in contact now and I can help take a look at your branding.