Posts in Creativity
Redefining what creativity means

Since having a baby, I think my biggest struggle in working out who I now am has been clarifying what my creative outlet wants to be. The combination of tiredness, lack of spare time, and the shift in comprehension of my identity means the attempts (both successful and unsuccessful) from before having a baby no longer really seem to hold any weight with me- or at least not in the way they used to. So I still love the things I did before- cakes, paper crafts, calligraphy etc. but now I’m trying to decipher, are they really where I want to focus the little time I have leftover in my days?

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5 (more) cake myths busted

It's been a while since I last did a post busting some age-old cake myths (you can find the last one here), but I've been noticing an increase in some questions lately which made me want to help set the record straight. 

So here are 5 common cake questions, and the truth behind them.

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Creativity, ALLFelicity Cook
Cake Trends : painted cakes

I don’t remember exactly when someone first suggested the idea of painting on a cake to me, but I do remember my reaction- it was HELLLLLL NO. The potential for making a HUGE eff up was too much for my OCD to handle, so I avoided it for a very very long time. Until one day, with some spare time and a spare dummy cake lying around, I decided to give it a try- and discovered one of the more satisfying ways to decorate a cake.

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Creativity, ALLFelicity Cook
10 questions to ask your wedding cake decorator

I’ve created a lot of wedding cakes over my time in this industry, and there are certain things you need to check on before you book in your wedding cake (as well as most other vendors!). Every cake decorator is different- each will work a different way, follow a different process, request a different set of info from you, create a different finished product. Ultimately, there is no right or wrong way to select your wedding cake maker, because what works for you may not work for someone else, but no matter who you go to, it’s important to understand certain elements of how your potential cake decorator works. Here are ten questions to ask your shortlist of cake decorators, to help you make a final decision.

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Creativity, ALLFelicity Cook
5-minute tutorial : paper strawberry

I love a good berry. And strawberries are the bees knees when it comes to being a good berry. So why not make a forever fruit? Perfect as little treat boxes, or as decoration around the home (or, strip back all the bits that make it a strawberry and just use it as a diamond- but I think strawberries are much more fun!). 

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ALL, CreativityFelicity Cook
5-minute tutorial : Swiss meringue buttercream

I know, I can hear what you're thinking- Felicity swears time and time again she doesn't work with buttercream! And when it comes to decorated cakes, this is true! I am a fondant-only girl. 

But when it comes to naked cakes, or cupcakes, I always need to have a fail-proof buttercream recipe ready to go, because when there's nothing else on that cake, the frosting makes or breaks!

I have been using Swiss meringue buttercream for a few years now, and it is always my go-to for naked cakes. It is silky, smooth, holds well, and isn't TOO sweet. And I'm sharing it with you!

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Busting 5 common cake decorating myths

Cake decorating is all the rage right now- every day, more people are discovering the joys of decorating birthday cakes, wedding cakes, baby cakes and any other cake you can imagine. There is a wealth of knowledge out there to help you learn how to create sugary masterpieces, but there’s also a lot of misinformation, so it’s important to know what’s what, so that your experience with cake decorating (and the results!) are the best they can be. Whether it’s an at-home hobby, you’re planning to build a business out of it, or you’re in the market for ordering a decorated cake, here are 5 common myths about cake decorating explained.

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Perfecting your cake designs - DOWNLOAD

This one goes out to my fellow cakies!

Let's face it, not all of us are the best artists when it comes to drawing. We may be able to make magic happen with our hands with everything else cake-related, but sometimes getting those ideas out of our heads and onto paper can be a bit of a struggle. 

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5-minute tutorial : paper peony for Mother's Day

Mother's Day is coming up this weekend, and celebrating our Mums is what it is all about. Those strong, determined, funny, crazy women gave us life, and put up with us for a long time!

Just in time for Mother's Day, I've created a template and a short tutorial on how to create a super quick and easy paper flower, which you can fix onto those fabulous gifts you're giving to Mum (or, for the Dads out there, that you can help the kidlings make for their Mum!).

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5 tips for better brand styling

To successfully run a business in this world, you need to create a brand that people remember, trust, and want to be a part of. Think of some of your favourite brands- do you notice they all have something in common? There’s a solidity to their brand styling, and it makes it work.
You can create the same for your business, and it doesn’t mean bringing in a whole team to create a new look! Here are my five tips for tweaking that brand and turning it into something that makes people want more.

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5 tips for making your child's birthday cake

As a mum, your child’s birthday can bring up a range of emotions- where did the time go, how am I going to have all those kids in my house, why does he want THAT as a present, what am I going to do about a cake?!!

Over the years of running my cake business, I came across so many mums who sheepishly told me they had contemplated making their child’s birthday cake, before deciding they couldn’t face it. While I loved being able to help them, it made me realise that perhaps it just seems too daunting to do yourself!

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Creativity, ALLFelicity Cook
5-minute tutorial : marbled fondant

This week's 5-minute tutorial is on one of the most common questions I get both on social media and from clients- marbled fondant! Marbling fondant is one of the easiest techniques, but has one of the greatest impacts! Learn how to quickly marble fondant, and make your cakes and cookies stand out!

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Creativity, ALLFelicity Cook
5-minute tutorial : cheat calligraphy

Welcome to my first 5-minute tutorial (although I was a little more generous, I think it's 7 minutes long!). This week, I wanted to share with you a super easy way to cheat at calligraphy, and help you add a little more graphic 'wow' factor to your handwriting. Perfect for craft projects, birthday cards, dinner parties, or just as a party trick!

Watch the video, and get writing! Enjoy!

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